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The most successful companies know
that marketing and advertising are necessary... and that once you get attention, repetition through a number of
avenues is required and constant.
- Have you noticed that most companies continue to spend money on advertising to maintain and improve their
market position even when things are going well?
Having trouble making a profit?
Did you know that it is much easier to build your sales and improve profit through more sales than it is to fine-tune
your profit controls to get the income you need?
Where will you put your focus?
What will happen if you don't allow for a marketing budget? Where will your company be next year at this time?
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How much do I need to spend and where should I put my money?
- Many busineses spend up to 10% of their sales on marketing and advertising. It is important to establish an ongoing
budget of reinvestment back into your business, then spend your investment well by choosing avenues that yield you
the most tangible results.
What kind of return on investment can I expect from the dollars I spend on advertising?
- Most advertising yields a 1-2% response, so let's say if you do a direct mail piece to 1000 people then you can expect
10-20 people to respond in a good economy.
Did you notice we said respond, not necessarily buy?
Someone still needs to sell your propsect when they do call!
Is this level of response good for you? Well, that depends if
what you are selling is priced at $10, $100 or more.
- Not all of the marketing or advertising you do will return an immediate response, but a good general rule is that
you should be getting at least a 4:1 return for every dollar you spend. However, through professional business planning
it is possible to get much higher returns on your investment.
And it gets even more complicated than this!
- Is your marketing material compelling enough to get you the greatest response?
- Are you targeting your marketing toward the audience that fits your customer profile and are more apt to
buy from you in the first place?
We'll help you sift through the complications and get you heading in the
right direction!
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