Isn't Public Relations only for large companies?
Almost every business can benefit from public relations as an alternative and addition to traditional advertising... and
even smallest company can seize the opportunity for potentially massive local, national or international exposure.
Isn't Public Relations expensive?
Our programs are designed to be affordable for businesses of all sizes. Our Do It Yourself Public Relations
program that is available to businesses in any geographical area in the United States starts at generally less than the cost
of a small advertisement.
Isn't Public Relations only for national exposure?
Local marketing exposure for national companies is one of the most overlooked areas of opportunity. Local exposure
for businesses that provide products and services only in a designated local geographical area generally have an abundance
of exposure opportunities available to them.
How often should we send out news releases to the media?
We suggest a minimum of a quarterly program of releases, however any newsworthy event should be considered for release.
It is important to keep your name and information about your company top of mind to the news media. This helps validates
you as an expert in your field and this can frequently lead to be called upon when a story about your subject is in the planning
stages.
How do you write a press release that doesn't sound like an advertisement?
A good news release needs to be informative and include items of interest to the general public. Writing a release
that sounds like an advertisement is a sure fire way to be ignored. Writing effective news releases that get attention
is an art and the only way to perfect any art is through study and practice.
Can a home-based business benefit from Public Relations services?
Many of the samples of Public Relations success you see on our website have been for clients with homebased businesses.
Simply contact us for a no obligation, free consultaiton to discusss your own business potential for success.
