The Power of A Few Words Can Boost Your Business Success

In the business world, bringing attention to your product or service is the first and most important step in making the sale. And as most business marketing professionals know, you only have a few seconds to capture a prospect’s interest.

An emerging field of business research based upon the power of plain talk with common words, their association with other common words, common word phrases and their current popularity can be the key to dramatic improvement toward business success.

Thirty-year veteran business development and marketing consultant, Jeff Richards, has successfully used his Common Word Analysis (CWA) system for clients and for the development of his own company with outstanding results.  "Applying these principles after doing in-depth individualized research for any company in any field can bring about an amazing transformation" says Richards.  "And the best part of all is that results generally begin to show almost immediately, making it possible for a significant contribution toward increased sales. 

"Why use common words? The average education level for the United States is a twelfth grade education, so if you want to reach the masses; use common words.  Of course specialty business niches would use their own phrases." Richards continues, "Most advertising veterans know that combining brevity with multi-sensory stimulation that fills a need; and putting the right message in front of the right people at the right time can create an immediate attention magnet.  But how about if there were an easier way, where people already looking for your products or services could find you?"  

"The ever-growing popularity of using the Internet to find services and products has created this environment.  And the general use of yellow pages to find products and services is quickly being replaced by the speed and convenience of the internet for local, national and international needs."  

And even in a struggling economy, people are looking.  For example, a quick search on Google, the leading Internet search engine, for the phrase, free business consultation produces more than 95,000,000 web page choices or the phrase free marketing consultation with more than 565,000,000 entries.  And with the average browse time, 2-3 seconds to make a choice, you can imagine how valuable it is to be listed in the top few search engine result entries. Richards' company, Creative Business Adventures can be found in these and many other categories in the first position entry giving him a huge competitive advantage over companies many times his size.  "And this is only one example of the powerful results that can be obtained by using CWA strategies to build your business," says Richards.

"The process," says Richards, "involves intensive research that identifies a company's business priorities, key services or products for their industry; relates them to current real popularity, and in the process identifies the buzz words that are currently getting the most attention from the public.  In addition, identifying niche phrases that are frequently powerful but overlooked can represent some amazing opportunities for exposure.  Incorporating these new words in relevant and associative text for advertising, on the web, or in a number of applications can create a metamorphosis that results in an immediate and measurable improvement for clients."

The example above is in the form of web-based search engine optimization but the business application and implications of this work are virtually unlimited. Think about how important the first few words are in naming a book you are eager to sell. Capturing immediate attention from your potential buyers is critical.

Richards offers a free business consultation to potential clients anywhere in the USA and has clients all over the country in a wide variety of industries.  In addition he offers a range of additional business consulting, marketing and development services. Additional information is available at: www.CreativeBusinessAdventures.com