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"When determining how to reach your customers keep in mind that the majority of the
country operates and relates at a twelfth grade level of education."
~Jeff Richards
FREE Business Success Tips
All of these business success tips are in the form of brief articles written
by Jeff Richards. Many of them have been published. Feel free to use them as long as you give us credit referencing
Creative Business Adventures with Jeff Richards as the author and provide a website
link back to us. Please drop us an email so we know where and how our business success tips are being used.
And if you have interest in a subject you don't see here, let us know. If we can fit it into our busy schedule, we
will write a relevant article for what you need.
Use Our Business Success
Tips for:
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Handouts for Business Workshops
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Business
Name Fundamentals
A Simple
Strategy for Business Name Success
Marketing starts right here. This opportunity to reach your audience in a single bound can contribute to your success or impede it. This
is your chance to stand above the competition or join the crowd. It is your chance
to announce your distinctive brand identity and act as a directory to your specific customer. This report identifies
essentials for every great business name with various tips for success. Updated April, 2008
CLICK HERE for Free Report
STANDING
OUT FROM THE CROWD
with Business Cards that Get Attention
Report
with tips for business success from one of the most neglected marketing tools. How many opportunities have you missed?
This report is complete with contact information for inexpensive professional resources.
CLICK HERE for Free Report
GETTING
THE MOST OUT OF YOUR WEBSITE
Seven Search Engine Optimization Secrets to Success
Why not market your services and products to the people already out there searching for them on the Internet? Don't
just let your web site sit there. It can be working for you 24 hours a day, seven days a week!
CLICK HERE for Free Report
WIN/WIN NEGOTIATING
For Average People
What makes a successful negotiation?
You not only get what you wanted in the first place, but the person
giving it to you is enthusiastic because the result benefits them too. Both of you feel a sense of accomplishment that
you were each treated fairly in the process. The integrity of both parties is comfortable enough to want to deal with
each other again. And there is a sense of security that both parties will indeed keep their word. This report
is filled with tips and ideas that the average person can use everyday.
CLICK HERE for Free Report
GETTING
YOUR BUSINESS IN THE NEWS
Forty-Five Reasons to Send a News Release
The
most common question we get about Public Relations is, "Why would anyone want to feature anything about my business
in the news?" Determining an angle to get attention by the media is one of the many principles for Public
Relations success. This quick reference list will help your creativity toward determining yours.
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DO
IT YOURSELF PR
Fundamentals of Media Marketing
"It
is not uncommon for one well done press release that is properly executed, delivered and timely followed up to 10-20
news sources to yield 2-3 feature stories."
-Jeff Richards, Creative Business Adventures
Media sources,
even the local ones, can receive hundreds of Press Releases and PR kits a day and national sources can receive thousands
of requests each month. The competition is fierce, but that should not deter you from this great, low-cost marketing
strategy. If your press release or kit is opened at all, at most, you have two to three seconds to capture
the attention of the reader and convince them that your story would interest their audience.
Even for a
small business in a small town, there are often ten to twenty media sources that might be interested in featuring your story.
And whether you are a home-based business or a large company, there are media opportunities available that far outweigh
the cost and results you can get from traditional advertising.
So the question
is ...how would you do this? Follow these simple steps and your company success
rate will increase dramatically.
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LEASING
SPACE FOR YOUR RETAIL BUSINESS
Without Going to the Cleaners
Leasing space for your
business can be an intimidating experience. For business people taking this step for the first time, this commitment takes
a tremendous amount of confidence that can be likened to jumping off a cliff. You will always be asked to personally guarantee so no matter how much other protection
you have set up, such as incorporating your business, etc., you will still have a lot to consider. Here are some tips for making the process as painless as possible.
CLICK HERE for Free Report
BUSINESS EXPOS, TRADESHOWS
& CRAFT FAIR BOOTHS
Innovative Marketing Opportunities
for Your Product or Service
Whether
you have a service or product-oriented business, business expos and fairs of all sorts represent a great opportunity to strut
your stuff. However, be selective to get the most bang for your buck. Do your homework and ask some simple questions
before you sign up, and think about the answers and how it relates to what you are trying to promote. The fee you pay
should be relative to how much you will realistically sell or how many new customers it will potentially bring you. This report
is full of ideas to help you get the most out of your experience.
CLICK HERE for Free Report
WARMING UP TO COLD CALLING
With a Sales Strategy that
Works
If you want your business to grow, then contacting potential prospects is part of the process. For most people this is an intimidating process that is as inviting as its name. This report contains a collection of tips for making the
strategy work with the least amount of anguish.
Report Being Updated.
FINDING THE BEST JOB
IN THE WORST OF TIMES
Skills
Everyone Should Know
It is not uncommon for
the owners of start up businesses to balance both a full time career while also running their business. When times are
tough, finding the best job can be critical for your business success, but challenging. Here are tips to make it easier.
CLICK HERE for Free Report
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